Showing posts with label system. Show all posts
Showing posts with label system. Show all posts

Monday, August 29, 2011

The Four Elements Holding The Global System Together Are Broken Beyond Repair

Now let me say that in English: the European Union is cracking up. The Arab world is cracking up. China’s growth model is under pressure and America’s credit-driven capitalist model has suffered a warning heart attack and needs a total rethink. Recasting any one of these alone would be huge. Doing all four at once — when the world has never been more interconnected — is mind-boggling. We are again “present at the creation” — but of what?

 Let’s start with the Middle East, the world’s oil tap. Libyans just joined Tunisians, Egyptians and Yemenis in ousting their dictator, while Syrians and Iranians hope to soon follow suit. In time, virtually every Middle East autocrat will be deposed or forced to share power. The old model can’t hold. That model was based on kings and military dictators capturing the oil revenue, ensconcing themselves in power — protected by well-financed armies and security services — and buying off key segments of their populations. That lid has been blown off by an Arab youth bulge that today can see just how everyone else is living and is no longer ready to accept being behind, undereducated, unemployed, humiliated and powerless. But while this old Middle East system — based on an iron fist and a fistful of petro-dollars holding together multiethnic/multireligious societies — has broken down, it will take time for these societies to write their own social contracts for how to live together without an iron fist from above. Hope for the best, prepare for anything.

 Farther north, it was a nice idea, this European Union and euro-zone: Let’s have a monetary union and a common currency but let everyone run their own fiscal policy, as long as they swear to work and save like Germans. Alas, it was too good to be true. Large government welfare programs in some European countries, without the revenue to finance them from local production, eventually led to a piling up of sovereign debt — mostly owed to European banks — and then a lender revolt. The producer-savers in northern Europe are now drawing up a new deal with the overspenders — the PIIGS: Portugal, Italy, Ireland, Greece and Spain. It is unlikely that the Germans would just break out of the European Union, since a good chunk of their exports go to those overspending, uncompetitive countries. Instead, the northern Europeans are trying to force stronger, rule-based discipline on the PIIGS. But how much more austerity can these countries absorb, especially if there are further social stresses from deeper recessions? More than Londoners will take to the streets. One way or another, the European Union is going to get smaller or tighter, but in the process it could go through a chaotic, world-shaking transition that is not priced into the market yet.

Going East, China has been relying on a model built on a deliberately undervalued currency and export-led growth, with low domestic consumption and high savings. This has allowed the Communist Party to sustain a unique bargain with its people: We give you jobs and rising standards of living, and you give us power. This bargain is now under threat. Persistent unemployment in China’s American and European markets is making Beijing’s undervalued-currency/low-consumption/high-export model less sustainable for the world. China also has to get rich before it gets old. It has to move from two parents saving for one kid, to one kid paying for the retirement of two parents. To do that, it has to move from an assembly-copying-manufacturing economy to a knowledge-services-innovation economy. This requires more freedom and rule of law, and you can already see mounting demands for it. Something has to give there.

As for America, we’ve thrived in recent decades with a credit-consumption-led economy, whereby we maintained a middle class by using more steroids (easy credit, subprime mortgages and construction work) and less muscle-building (education, skill-building and innovation). It’s put us in a deep hole, and the only way to dig out now is a new, hybrid politics that mixes spending cuts, tax increases, tax reform and investments in infrastructure, education, research and production. But that mix is not the agenda of either party. Either our two parties find a way to collaborate in the center around this new hybrid politics, or a third party is going to emerge — or we’re stuck and the pain will just get worse.

When the world is experiencing so many wrenching changes at once — with already high unemployment and weak economies — the need for America, the most important pillar of all, to be rock solid is greater than ever. If we don’t get our act together — which will require collective action normally reserved for wartime — we are not going to just be prolonging an American crisis, but feeding a global one.


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Friday, August 19, 2011

Choosing the right online payment system for foreign markets

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Posted 18 August 2011 13:04pm by Christian Arno with 0 comments

The one area of international e-commerce for which there's not a great deal of free tools available is the issue of preferred online payment systems for foreign markets.

I recently attended the Search Engine Strategies conference in San Francisco, to talk about the growth of the foreign language internet as part of the ‘Getting Ready for Global Business’ session.

Throughout the session we discussed a range of topics, from how to identify potential target foreign markets, to how to address cultural and linguistic issues while localising, and the overall impression I was left with is that more businesses than ever before are looking to start exporting internationally using localised websites.

Tools like Google’s Global Market Finder and Google Global provide useful intelligence on keyword competition and opportunities, providing a great starting point for choosing which foreign markets to launch websites for.

But one area of international e-commerce for which there's not a great deal of free tools available is that of preferred payment systems. Different countries prefer different methods of paying online, and ensuring you make the right method available can mean the difference between success and failure.

Customers may be keen to buy your product, and get all the way to payment confirmation with their shopping cart, but if you only offer payment by credit card and they only pay by PayPal, then you’re shooting yourself in the foot, and you’ll see more abandoned shopping carts than a supermarket parking lot.

The question of preferred payment systems for localised websites is one we’ve been dealing with recently, and through my personal experience and some online research, I’ve come to a few conclusions about online payment systems in different countries.

UK

Online shoppers in the UK are a spendthrift bunch, spending on average £5bn each month, so it stands to reason that they’re also omnivores when it comes to online payment methods.

Credit and debit cards remain the most popular, with Visa, Mastercard and Maestro the most popular methods; but PayPal and WorldPay are also worth accommodating.

USA

Credit cards are far and away the most popular payment method in the United States. A 2010 study found that around two thirds of online payments in the USA were by credit card (primarily American Express, Visa and Mastercard), while one third of payments were by debit card.

Europe

While the Single Euro Payments Initiative (SEPA) went a long way towards consolidating payment methods throughout Europe, cultural factors still play a large part in online payment preferences on the continent.

Germans are generally more concerned about security online, and so prefer for physical invoices to be sent with goods, or to use a debit card, rather than pay by credit card.

In Italy, the preference is for specialist local online payment companies such as Sella and Cartasi, while the Dutch use iDeal and the French are all about the e-Carte Bleue.

China

China’s ecommerce market is the fastest growing in the world, but online retailers have been restricted to direct transfers for online payments.

That changed earlier this year, when Ebay’s PayPal set up a hub in China’s largest municipality. The country’s biggest online retailer, the gigantic Taobao, accepts payments through the online payment system Alipay (of Alibaba), as well as PayPal and local equivalent Zhifubao, while also accepting credit cards from overseas buyers in Hong Kong, Macao and Taiwan.

South America

Latin countries have a (perhaps surprisingly) high level of credit card penetration, and are also au fait with PayPal as an online payment system.

The main point worth noting about South American countries is that they’re big on accessing the web on mobile devices (especially in Brazil), so it’s worth your while looking into payment apps for handheld devices.

Above all, though, the main conclusion that this exercise has afforded me is that the only way to truly figure out something as important as your online payment system is to seek advice from in-country experts.

When it comes to getting paid, you can’t beat the advice of a local.

Christian Arno is Founder and Managing Director of Lingo24 and a guest blogger on Econsultancy. He can also be found on Twitter. 


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