Yieldex Raises $10 Million Series C Round From Hearst

  x You have successfully emailed the post. Digital advertising and analytics company Yieldex has raised a $10 million Series C round led by Hearst and others.

Previous investors include Amazon, First Round Capital and Sequel Venture Partners.

It has also snagged some big partnerships with major publications, including NYTimes.com.

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French Startup Media Company FrenchWeb Raises Almost $1 Million From French Entrepreneurs

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FrenchWeb, a blog and mini-media empire focused on the fast-growing world of French startups, just raised an angel round of almost $1 million from 17 French web entrepreneurs. 

Founded only in 2010, FrenchWeb says it had 270,000 Google Analytics unique visitors in June. The site, which started out as a simple series of video interviews, often breaks news and has quickly become a must-read resource for French startup folks, and this investment just speaks to how well the French startup ecosystem is doing. 

As far as we know, no plans from founder Richard Menneveux to raise his own venture fund. 

Don't Miss These 12 Super-Hot French Startups ?

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European Social Media Powerhouse Wikio Changes Name And Focus, Raises Big Round

  x You have successfully emailed the post. Wikio Group, the European social media powerhouse, has a big announcement this morning. It's changing its name and focus and is raising almost $25 million. 

Wikio is a rollup of social media properties by Pierre Chappaz, who previously sold price comparison engine Kelkoo to Yahoo for over $400 million.

The company started out as a Digg-like aggregator but it seems that, as in the US, the aggregator model never broke past a niche appeal to bloggers and tech early adopters. Wikio also acquired Overblog, a popular free blogging service, and announced a plan to start a Demand Media-like product.

Now Wikio is changing its name to Ebuzzing, the social media marketing company it bought and which brought in the lion's share of its business. Ebuzzing brings together brands and bloggers for advertising and promotions. It seems that Wikio (now Ebuzzing) is turning itself into a social media advertising network. 

The pivot was probably at least partially brought on by Google's search algorithm revamp, which cut Wikio's traffic in half.

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