Nickelodeon Launched Its Awesome 90s Series After Listening To Twitter Followers

When Nickelodeon launched its 90s TV tribute series, its ratings on subsidiary network TeenNick saw a triple-digit uptick, rising 500% among 18- to 34-year-olds, according to Nickelodeon's Nielsen numbers.

The media company credits its decision to actually pay attention to its Twitter and Facebook followers for that spike.

"It was a listening exercise, and we reacted to it," Keith Dawkins, senior vice president and general manager of Nicktoons and TeenNick, told us in an interview. 

It all started when younger employees told network executives that they should bring back old-school programming, pointing out that there was a demand from Twitter and Facebook users.

At first, TeenNick broadcast four half-hour episodes between midnight and 2 a.m. on weeknights. Now 90s shows run every day from 10 p.m. to midnight.

The biggest challenge was branding the block as an "adult" series.

"Nickelodeon as an idea is a pivotal, iconic, emotional thing to that generation," says Dawkins. "These were the shows of the generation."

He's cautiously optimistic about the future of the vintage block. For now, it's a matter of seeing how ratings and viewer reactions shake out. Keeping up with loyal fans on Twitter and Facebook is a huge part of that, he says, as is getting those fans onto 90sAreAllThat.com. On the site, Nick fans can vote on what shows they want to see.

In coming weeks, TeenNick will have a better idea if the initial ratings are due to the shows' novelty or a sustainable, winning business move. For now, Dawkins says the network isn't focusing too much on monetizing programming by targeting advertisers. TeenNick first has to make sure the viewers are there to stay.

"We're able to conduct research daily by going on social media," he says. "That's what started this journey, and that's what will continue. Digital has led our experience, not followed it."

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Yieldex Raises $10 Million Series C Round From Hearst

  x You have successfully emailed the post. Digital advertising and analytics company Yieldex has raised a $10 million Series C round led by Hearst and others.

Previous investors include Amazon, First Round Capital and Sequel Venture Partners.

It has also snagged some big partnerships with major publications, including NYTimes.com.

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Check Out These Cross-Dressing NFL Players In The Most Ridiculous Sports Card Series We've Ever Seen

I reflexively grow suspicious whenever an athlete uses himself for any promotional purpose, and the more out-of-character the appearance is, the more suspicious I get. Whenever I hear of a player "having some fun on the set," or hear a guy say through his agent that he "had a really great time" at a photo shoot, my level of suspicion immediately ramps up to critical levels.

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These guys are like most people, in that they aren't socially energetic extroverts. They're the Straight Man in every commercial. They stand there like a prop as Rabid Fan hatches a Crazy Plot with Other Rabid Fan. They're passable on billboards with milk mustaches only because they aren't moving.

When you read a promotional puff piece of the promotion (An advertisement of an advertisement! We are all insane!) and see a photo of Dan Marino smiling and sort of half-hugging the commercial director's production assistant, he is not, as the caption will claim, "clowning around on the set."He is a dog in a crate, hungry, thirsty, terrified, desperate to get off the plane. I feel awful. What are you doing to this man? Why would I make myself a participant in this agony by purchasing your product? What are you selling again? God, man, who cares?

I think I'm really exaggerating here, just because that's the way I would be in such a situation. I'm sure that every day, athletes take photo shoots, commercials, what have you, in stride. They do what they need to do, and it isn't a big deal.

In this case -- the case of this Monsters of the Gridiron football card set -- I know I'm not exaggerating. Look in their eyes! They wish they were dead.

These really may be the dumbest cards in the history of Sports Cards For Insane People. Deep breath. (And once again, I have delved into the unbelievably throrough depths of Check Out My Cards to find these monstrosities.)

This post originally appeared at SB Nation.

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10 Best Sony Ericsson Walkman Series Phones

Sony Ericsson has finally ended its Walkman series of mobile phone as its now back of their famous series of Xperia by launching Xperia Mini, Xperia TXT and upcoming Xperia Duo which is an outstanding mobile. Let’s have a look at the top 10 mobile phone by Sony Ericsson in their Walkman series.

Sony Ericsson Spiro

Sony Ericsson Spiro is probably the last mobile phone released in the Walkman series of Sony Ericsson in August 2010. It has 2.2 inches screen with accelerometer with auto rotate feature. It also includes a good enough 2 mega pixel camera for taking photos.

Through the Walkman 4.0 player you can play mp4, eAAC+, wav formats. It also includes the MP4, H.263 & H.264 player. It’s available in Contrast Black, Sunset Pink, Spring Green, Stealth Black colors. It includes a standard Lithium Ion battery which offers 20 hours of continuous music playback.

It comples with microSD card slot expandable up to 16 GB and internal memory of 5 MB.

Sony Ericsson W995

The W995 addition to the Walkman series in the May 2009 and it’s a 3G mobile phone. It has 2.6 inches screen with accelerometer sensor and boards Memory Stick Micro M2 memory card slot. It has WiFi with DLNA technology and Bluetooth with A2DP.

The outstanding feature comes of this handsets comes with 8.1 mega pixel camera which has autofocus, face detection, image stabilizer and LED flash. The videos can be taken with 30 fps. It also includes a basic VGA camera for video calling. The audio player supports the mp4, mp3 and acc formats playback through the Walkman 4.0 player.

It’s powered with Li Polymer 930 mAh batter which providers 20 hours of continuous music playback.

Sony Ericsson W890

Sony Ericsson W890 is a 3G capable mobile phone available since February 2008. It has got 3.15 mega pixel camera with maximum resolution of 2048 x 1536 pixels and video recording capabilities. Since it’s a 3G mobile phone it has got front basic VGA camera which is used for video calling.

It has 2 inches screen with wallpapers and screensaver changer. It has slot for Memory Stick Micro (M2) which is expandable up to 4 GB, 2 GB card included with this pack. With 3G you can get a top speed of 3.6 Mbps.

It includes a Walkman player 3.0 which supports the playback of mp3 and mp4 files. Its available in Espresso Black, Mocha Brown, Sparkling Silver model colours. It includes a standard battery made up of Li Polymer 950 mAh.

Sony Ericsson W760

Sony Ericsson W760 is also a 3G capable mobile handset which was released in May 2008. It has 2.2 inches screen with accelerometer for auto rotate.

It has impressive 3.15 mega pixel camera with resolution of 2048×1536 pixels. Its provided with 40 MB of internal memory and has slot for Memory Stick Micro (M2) which is expandable up to 4 GB, 1 GB card included with this pack. It’s available in Rocky Silver, Fancy Red & Intense Black colors.

It supports the playback of mp4 and aac format through the Walkman player 3. It’s powered with Li Polymer standard battery with 930 mAh which provides 20 hours of continuous music playback.

Sony Ericsson W715

Sony Ericsson W715 Quadra band supported 3G mobile phone with host of features. It has 2.4 includes screen with accelerometer sensor for auto rotate. It comes with Wi-Fi and DLNA enable technology with USB 2.0 support interface.

It has impressive 3.15 mega pixel camera with LED flash and geo tagging support. It also include video call camera through secondary VGA camera at the top of the screen.

It’s available in Galactic Black & Luxury Silver colour. It supports playback of MP3, AAC, MP4 through the Walkman 3.0 player. It includes a Li Ion standard battery with 1000 mAh power output.

Sony Ericsson W350

Sony Ericsson W350 is a 2G mobile phone with 1.9 inches screen. It has 1.3 mega pixel camera with a resolution of 1280 x 1024 pixels.

It has Walkman music player which supports playback of MP3 and AAC formats. It’s available in Electric black, Ice blue, Hypnotic black, Graphic white, Wisteria Purple, Turbo Red, Pink colors. It includes standard Lithium Polymer 780 mAh batter with 300 hours of standby time and 15 hours of continuous music playback.

It has Bluetooth and USB 2.0 connectivity. It also includes 14 MB of internal memory and Memory Stick Micro M2 card slot expandable up to 4 GB.

Sony Ericsson W508

Sony Ericsson W508 was released in May 2009 and it’s a 3G compatible phone. With 2.2 inches screen with accelerometer sensor and scratch resistance surface provides a solid display.

It includes 3.15 mega pixel camera and secondary VGA camera with possibility of video recording. Its available in Metal Grey, Poetic White colours.

However the big disadvantage with this handset is that it comes with Memory Stick Micro M2 memory card expandable up to 16 GB. It provides 20 hours of continuous music playback.

Sony Ericsson W595s

Sony Ericsson W595s is a 3G mobile phone which has 2.2 inches screen accelerometer for auto rotate.

It has 3.15 mega pixel camera with 2048 x 1536 pixels resolution with video recording. It includes a standard Lithimum Polymer battery of 950 mAh which offers 26 hours of continuous music playback time. The music player supports playback of mp3, mp4 and aac formats.

It has 40 MB internal memory and it can be expandable using the Memory Stick Micro M2 memory card of up to 8 GB. And it has also has Bluetooth v2.0 and USB 2.0. It comes with Dusty Blue color only.

Sony Ericsson W395

Sony Ericsson W395 is a Sony Ericsson Walkman phone with 2 inches scratch the resistant surface. It includes 10 MB of internal memory and has M2 memory card slot expandable up to 4 GB.

The camera quality is good enough with 2 mega pixel camera. Its available in Dusky Grey, Blush Titanium, Fiesta Black, Happy Pink colors. It includes a Walkman player which plays mp3, mp4 and aac formats. Powered with Lithium ion 950 mAh battery you can have a 13 hours of continuous music playback.

Sony Ericsson W205

Sony Ericsson W205 is a normal mobile phone with 1.8 inches screen with color display. It was released in July 2009 and continued to be a part of Sony Ericsson Walkman series.

It has 1.3 megapixel camera with 1280 x 1024 pixel resolution The device includes a 5 MB of internal memory, Memory Stick Micro M2 memory card expandable up to 2 GB. Its available in Ambient Black, Sakura Pink, Windy Blue colours and includes games downloadable option. You can play music of mp3, aac and mp4 format using the Walkman media player. It includes a standard battery with 14 hours of music playback time.

As I go through those mobile listed above with the present days mobile, you wouldn’t prefer to go with the Walkman series but still the Walkman series handsets gives out the best clarity of audio and video and the perfect image quality.

Yogesh Patel is a writer of technology gadgets, digital products like mobile phones, tablets PC, laptops & notebooks & on anything that is related to the gadgets which makes the daily lifestyle easier.

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