Twitter Is About To Get Very Serious About Advertising

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Twitter needs to start pulling in serious revenue.

John Battelle believes they are close.

The Federated Media founder says that promoted tweets are going to start being a much bigger part of the business model.

Advertisers will be able to target people based on their interests targeting, their location, and their demographic.

Advertisers should be able to purchase ads on a cost-per-engagement model and a "real-time second-price bidded auction."

Long story short: more metrics=more advertisers=more revenue. Everyone wins.

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There Is Some Pretty Serious Flooding In Red Hook, Brooklyn

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Red Hook is a neighborhood in south-western Brooklyn that juts out into the waters below the southern tip of Manhattan. 

It's been getting a lot of media coverage in recent months for its hip restaurants and shops.

It's also where New York's Fairway and Ikea stores are located.

The entire neighborhood is in Zone A and was required to evacuate by 5pm yesterday.  

Today you can see why. 

While the flood waters didn't reach to far into the neighborhood, when I biked down there this morning entire intersections were under water.

I snapped some pictures.

Fairway, which had its shelves stripped bare on Friday, now appears to be under water.

Image: Glynnis MacNicol

Around the corner from Fairway. Water was deepest here.

Image: Glynnis MacNicol

Intersection of Van Brunt and Bowne.

Image: Glynnis MacNicol

Van Brunt and Commerce.

Image: Glynnis MacNicol

However, the signs in Red Hook are the best in city.

Image: Glynnis MacNicol

Image: Glynnis MacNicol

Servicey!

Image: Glynnis MacNicol

Now see what New York City looked like as Irene was passing through >>>

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