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Starvingeyes head Jason Oda made the game as a personal project, unrelated to work the agency has done for Pepsi, UPS, Nascar and other major brands.
Despite talk of boycott from Mike Huckabee and others, Oda told Media Research Center he isn't worried about the game negatively impacting his business.
If all publicity really is good publicity, then Oda may be right. This viral game has gotten an incredible amount of press.
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His Kickstarter project, Voxel Vision, aims to design a system that lets humans see "within and behind solid objects within any virtual world."
In a practical sense, Rodriguez writes that his system could enable surgeons to "see the entire interior volume of a patient," police officers to "see within rooms and behind walls to avoid an ambush," and cell biologists could even "visualize the entire interior of a cell."
It sounds like black magic, but Rodriguez has already raised more than $3,500 of his $6,000 goal. (A donation of $3,000 will fetch you the Voxel Vision hardware before it lands on the general market.)
Rodriguez dissects what his project is all about and how it works in much more (complex) detail on the Kickstarter page and on this Quora page.
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